Engaging Seasoned Workers
 
Eventually, if you live long enough, it will happen to you. You will turn forty, fifty, and then sixty, and you'll join an ever increasing group known as "Seasoned Workers." So why, if it's happening everywhere, are organizations ignoring this growing sector of the workforce?
 
As companies push to hire younger, less expensive talent, experienced workers are finding themselves in the minority. But are organizations saving as much money as they think? Before you put older workers out to pasture, consider the following:
 
Forty, Fit, and Fabulous
 
"We are not dead yet, and we are no where near retirement." This is the message that seasoned workers want you to hear loud and clear. "But, if you keep ignoring us, we will be gone. If you want to find us, we will be working across the street for the competition."
 
People over the age of forty are often more fit than their younger counterparts. Think Demi Moore and Madonna. Most workers this age are mentally and physically up to the demands normally associated with an unsettled economy. They have seen it all and can help you navigate through some tumultuous waters.
 
Fifty-five and Feeling Fine
 
If you follow the demographics closely, you know that this group has huge purchasing power. They are ready and able to spend their money and are more apt to do so when speaking with people whose language they can understand.
 
Take a look at your sales force. Does it mirror your customer base? If the answer is "No," then try adding some experience to your sales force. Then sit back and watch revenues rise.
 
Sixty and Savvy
 
If former Beatle Paul McCartney applied for a job in your organization would you turn him away? Everyone over the age of sixty is not retiring. Many are transitioning. They have climbed their way to the top and are now able to seek more meaningful work.
 
Do not assume that a sixty-plus former VP of Sales wants to run the show again. Instead, be open to all possibilities. This person may be a terrific mentor to less experienced sales people or they may turn out to be your number one rainmaker.
 
Avoid getting caught in the youth wave or you may one day wake up and find you are the only seasoned worker left in your own organization.
 
 
About Roberta Matuson
Roberta Matuson is an expert at creating intergenerational harmony at work. She's President of Human Resource Solutions, a firm that provides consulting and training to resolve intergenerational conflicts and help companies capitalize on the unique generational perspectives of their workforce. She has appeared on FOX's "The O'Reilly Factor" and has been quoted in The New York Times, Boston Globe, and many other national business publications.